I’m a SOCAN award winner, 2 time CCMA songwriter of the year nominee and I JUST completed my 2nd studio album, “Lonely Ghost”, chalk full of new songs (produced and mixed by yours truly)…ready for some hungry ears!!
As a songwriter, I’ve had 200+ cuts, with a bunch of very talented folks, including Warner Music’s Brett Kissel, Tenille Townes, Leaving Thomas, Chris Henderson, Ryan Laird and Shane Yellowbird….whose single, “Pick Up Truck” (written w/ Joni Delaurier) was recently listed #6 all time on Canadian country radio by Billboard!
As a producer, I’ve been proud to work with some amazing artists at our studio in Calgary including Jerry Sereda, James Daniel Burke, Brad Saunders and Invictus/Universal music artist Beamer Wigley….I’m loving life!! 🙂
I try to follow 3 simple rules:
- Be true to yourself
- Only walk through open doors
- When in doubt, “love is the answer”
Below is our interview with Troy:
Do you have any advice for upcoming songwriters and creators who are looking to break further into the creative scene?
I was lucky to learn early on that the 2 most important ingredients to success is 1) patience and 2) persistence….(talent being a very distant 3).
When I first started songwriting, I went to the Bluebird Cafe in Nashville, TN (when you could actually get into the Bluebird) and saw a writer’s round where an older writer talked about coming to town 18 years ago (he was late 50’s)….and how he JUST got his first cut. He wasn’t a terribly good singer….or guitar player. I started to think, as he sang his song that Tim McGraw cut….18 years prior he would’ve been around 40….probably a terrible guitar player and singer. His friend and family likely would’ve been rolling their eyes at the prospect of this man getting a US major label cut…..and yet here he was….singing an amazing song that Tim McGraw just recorded. I realized in that moment, all he decided to do was not quit. Despite his inabilities, weaknesses and fear. I thought to myself, “Well, heck…I can do that.”…..and so can you!
As you start to unlock your songwriter mind, remember learning to tap into your creativity is like turning on the shower…..at first it’s too cold……so you turn it up…..a lot…..but then it’s too hot….so you turn it down, but not all the way. At some point you find the right temperature….then you step in…..but even then, you’ll likely adjust it a couple times during the course of your shower.
Your creativity is exactly like that…and from the time you step into your creative “shower”, until you’ve achieved just the right temperature and found your sweet spot where people really start to take notice of your work is about 5-10 years (or sometimes 18 years).
So be patient….be persistent….and keep scrubbing those lyrics!
If the music community could do one thing better what would it be?
I’d love to see the Canadian music community invest more effort into supporting one another.
I watched an interview w/ Mel Brooks, a very successful actor and film maker. They asked him what he attributed his success to, to which he more or less replied, “Helping people.”. I had a hard time understanding his answer at first, but I began to realize that helping other people in your chosen field is the easiest way to build connections, trust and long lasting, fruitful relationships.
Since hearing this, I began dedicating a small amount of my time helping others. Sometimes it’s bringing together an artist and songwriter….or perhaps an amazing artist to a potential label. I don’t expect anything in return…and most of the time nothing really tangible comes back to me immediately. However, I CAN tell you that many of the greatest opportunities I’ve had as a songwriter and producer have been via the relationships I’ve built through helping others.
Having said that, the vastly more important reason I try and follow in Mel Brooks footsteps, is to help build my community and do what I can to positively affect on the lives of my fellow artists….after all, what greater reward is there?