Fair Trade Music

The S.A.C. was a founder member of the Fair Trade Music International (FTMI) movement in 2014. Initially championed by S.A.C. board member and former president, Safwan Javed, FTMI campaigns for an ethical, sustainable and transparent music ecosystem.

We believe that everyone in the music value chain – from creators to consumers, and all those in between – must adopt simple, ethical practices that ensure all parties are fairly compensated for the use of their work. Currently, over 500,000 music creators from Europe, Africa, Latin, and South America, and North America have endorsed the Fair Trade Music initiative.

The Fair Trade Music Study

The “Study Concerning Fair Compensation for Music Creators in the Digital Age” was written by Pierre Lalonde, an economist with extensive experience in cultural and copyright issues. Lalonde used financial and economic data to explore the current structure of the digital streaming market for music and compared it to other sectors that distribute creative content in order to come up with appropriate valuation of musical works and the equitable split of revenues.

Learn more at www.fairtrademusicinternational.org.

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